CR & A CUSTOM APPAREL INC
Account Executive / Sales Professional - Large Format Printing
Full Time • Los Angeles
Company & Role Overview
CR&A Custom Inc. is a premier Los Angeles large-format printing company specializing in creative visual solutions—from vinyl banners, barricades, and custom signage to building wraps, vehicle graphics, and floor visuals. We are seeking a motivated, self-starting Account Executive with current domain knowledge in grand-format printing to drive revenue across Events, Retail campaigns, Tradeshows, and Out-of-Home (OOH) advertising. This role combines proactive consultative sales and business development with end-to-end account leadership and project execution.
Key Domain Knowledge & Technical Aptitude
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Grand-Format Print Technology: Deep understanding of wide-format digital presses, ink performance, and substrate applications (pressure-sensitive vinyl, mesh banners, acrylics, fabrics, and rigid media).
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Pre-Press & Estimating: Working knowledge of color management, CMYK vector specs, site survey readings, and building precise job ticket packages for production.
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Finishing & Site Logistics: Familiarity with finishing processes (CNC contour cutting, seam welding, laminating) and installation mechanics (permits, rigging, bucket lifts, site requirements).
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Supplier Diversity Purchasing: Ability to leverage CR&A’s certified MBE/WBE status to help enterprise and municipal clients meet procurement diversity goals.
Primary Responsibilities
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Sales & Account Growth: Prospect new B2B clients, aggressively convert provided leads, and expand existing accounts. A current book of business is highly desirable.
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Consultative Discovery: Scrape project needs, conduct site evaluations, recommend substrates/materials, and deliver professional pitch presentations.
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Project Coordination & Execution: Serve as the central point of contact to ensure jobs match original quotes (size, color, finishing). Re-quote variations promptly and deliver accurate pricing updates to clients.
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Production Alignment: Issue clear job instructions and job tickets to internal production teams, establish project priorities, and manage critical dates (proof approvals, delivery milestones).
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Account Administration & Issue Resolution: Lead prompt pre-invoice preparation, capture all billable costs for accounting, resolve production/client escalations, and maintain strict adherence to workplace safety standards.
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Client Engagement: Travel as needed for client entertainment, site visits, and industry trade events.
Qualifications
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Experience: 3+ years in direct sales, print account management, or commercial graphics (ideally a mix of both).
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Track Record: Demonstrated success meeting sales targets and managing complex custom manufacturing workflows.
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Skills: Strong presentation, time management, and problem-solving skills with a proactive, customer-first mindset.
Compensation: $100,000.00 - $200,000.00 per year
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